{"id":19362,"date":"2026-07-30T16:54:35","date_gmt":"2026-07-30T16:54:35","guid":{"rendered":"https:\/\/milleniumsails.com\/?p=19362"},"modified":"2026-11-03T10:26:42","modified_gmt":"2026-11-03T10:26:42","slug":"millenium-rebranding","status":"publish","type":"post","link":"https:\/\/milleniumsails.com\/fr\/millenium-rebranding\/","title":{"rendered":"MILLENIUM REBRANDING"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u00ab Le Pixel impossible \u00e0 ignorer \u00bb<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"MILLENIUM NEW LOGO EXTENDED CUT\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/dRf_7DY3-y8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br \/>Le nouveau logo de Millenium, ou plus g\u00e9n\u00e9ralement son <em>rebranding<\/em>, c\u2019est-\u00e0-dire la refonte de son image de marque, ne marque pas un changement de cap pour la voilerie, mais r\u00e9affirme, avec une esth\u00e9tique contemporaine, la promesse de son engagement en mati\u00e8re d\u2019innovation qui fait la signature de Millenium. L\u2019innovation fait partie int\u00e9grante de l\u2019ADN de l\u2019entreprise depuis son tout premier brevet : c\u2019est durant la campagne de l\u2019America\u2019s Cup du \u00ab Moro di Venezia \u00bb qu\u2019a \u00e9t\u00e9 prise la d\u00e9cision d\u2019utiliser le carbone pour les voiles de croisi\u00e8re. Nos brevets et nos technologies exclusives ont \u00e9volu\u00e9 au fil du temps, il \u00e9tait donc naturel de renouveler l\u2019image de la voilerie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette refonte de l\u2019image de marque ouvre un nouveau chapitre qui annonce de futures innovations, sans pour autant rompre avec le pass\u00e9 : au contraire, elle reste fermement ancr\u00e9e dans ses racines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le <em>rebranding<\/em> s\u2019est amorc\u00e9 avec le nouveau logo, guid\u00e9 par une ambition claire : \u00eatre impossible \u00e0 ignorer. Du reste, Millenium aussi est elle-m\u00eame impossible \u00e0 ignorer. Une voilerie de niche qui n\u2019a jamais cherch\u00e9 la production de masse, privil\u00e9giant au contraire l\u2019hyper personnalisation en utilisant les mat\u00e9riaux et les technologies de pointe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019entreprise a donc lanc\u00e9 un concours pour la cr\u00e9ation de son nouveau logo, \u00e0 partir d\u2019un brief r\u00e9dig\u00e9 par Lapo Quagli, directeur artistique du projet. De nombreux studios de graphisme y ont particip\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u00e8s clair, le brief s\u2019articulait autour de deux th\u00e8mes principaux : la forme carr\u00e9e et une tonalit\u00e9 proche du cyan. Une forme simple, toujours reconnaissable, d\u2019une couleur qui tranche, impossible \u00e0 ignorer, \u00e0 l\u2019image d\u2019un pixel qui d\u00e9tonne dans une photo faite de millions de pixels parfaitement accord\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est Luca Mazzoncini, de Diaframma, qui remportera le concours avec ce nouveau logo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En plus d\u2019avoir affin\u00e9 la nuance chromatique, il a su sculpter ce carr\u00e9 en un \u00ab M \u00bb monolithique insufflant \u00e0 la fois un dynamisme et une r\u00e9f\u00e9rence subtile \u00e0 la voile, \u00e0 travers un langage visuel qui s\u2019\u00e9loigne des codes nautiques traditionnels pour affirmer une esth\u00e9tique r\u00e9solument plus technologique. Le logo fonctionne \u00e9galement tr\u00e8s bien comme cadre ou en n\u00e9gatif, offrant ainsi de nombreuses possibilit\u00e9s de personnalisation et de d\u00e9clinaison.<\/p>\n\n\n\n<div id='gallery-1' class='gallery galleryid-19362 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/milleniumsails.com\/fr\/millenium-rebranding\/logoreel-1-2\/'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/milleniumsails.com\/wp-content\/uploads\/2026\/07\/LOGOREEL-1-150x150.webp\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/milleniumsails.com\/fr\/millenium-rebranding\/logoreel-2-2\/'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/milleniumsails.com\/wp-content\/uploads\/2026\/07\/LOGOREEL-2-150x150.webp\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/milleniumsails.com\/fr\/millenium-rebranding\/logoreel-3-2\/'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/milleniumsails.com\/wp-content\/uploads\/2026\/07\/LOGOREEL-3-150x150.webp\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/milleniumsails.com\/fr\/millenium-rebranding\/logoreel-4-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/milleniumsails.com\/wp-content\/uploads\/2026\/07\/LOGOREEL-4-150x150.webp\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/milleniumsails.com\/fr\/millenium-rebranding\/logoreel-5-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/milleniumsails.com\/wp-content\/uploads\/2026\/07\/LOGOREEL-5-150x150.webp\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/milleniumsails.com\/fr\/millenium-rebranding\/logoreel-6-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/milleniumsails.com\/wp-content\/uploads\/2026\/07\/LOGOREEL-6-150x150.webp\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/milleniumsails.com\/fr\/millenium-rebranding\/logoreel-7-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/milleniumsails.com\/wp-content\/uploads\/2026\/07\/LOGOREEL-7-150x150.webp\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/milleniumsails.com\/fr\/millenium-rebranding\/logoreel-8-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/milleniumsails.com\/wp-content\/uploads\/2026\/07\/LOGOREEL-8-150x150.webp\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/milleniumsails.com\/fr\/millenium-rebranding\/logoreel-9-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/milleniumsails.com\/wp-content\/uploads\/2026\/07\/LOGOREEL-9-150x150.webp\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/milleniumsails.com\/fr\/millenium-rebranding\/logoreel-10-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/milleniumsails.com\/wp-content\/uploads\/2026\/07\/LOGOREEL-10-150x150.webp\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/milleniumsails.com\/fr\/millenium-rebranding\/logoreel-11-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/milleniumsails.com\/wp-content\/uploads\/2026\/07\/LOGOREEL-11-150x150.webp\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/milleniumsails.com\/fr\/millenium-rebranding\/logoreel-12-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/milleniumsails.com\/wp-content\/uploads\/2026\/07\/LOGOREEL-12-150x150.webp\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/milleniumsails.com\/fr\/millenium-rebranding\/logoreel-13-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/milleniumsails.com\/wp-content\/uploads\/2026\/07\/LOGOREEL-13-150x150.webp\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/milleniumsails.com\/fr\/millenium-rebranding\/logoreel-14-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/milleniumsails.com\/wp-content\/uploads\/2026\/07\/LOGOREEL-14-150x150.webp\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/milleniumsails.com\/fr\/millenium-rebranding\/logoreel-15-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/milleniumsails.com\/wp-content\/uploads\/2026\/07\/LOGOREEL-15-150x150.webp\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/milleniumsails.com\/fr\/millenium-rebranding\/logoreel-16-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/milleniumsails.com\/wp-content\/uploads\/2026\/07\/LOGOREEL-16-150x150.webp\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/milleniumsails.com\/fr\/millenium-rebranding\/logoreel-17-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/milleniumsails.com\/wp-content\/uploads\/2026\/07\/LOGOREEL-17-150x150.webp\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>\u00ab Le Pixel impossible \u00e0 ignorer \u00bb Le nouveau logo de Millenium, ou plus g\u00e9n\u00e9ralement son rebranding, c\u2019est-\u00e0-dire la refonte de son image de marque, ne marque pas un changement de cap pour la voilerie, mais r\u00e9affirme, avec une esth\u00e9tique contemporaine, la promesse de son engagement en mati\u00e8re d\u2019innovation qui fait la signature de Millenium. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-19362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"_links":{"self":[{"href":"https:\/\/milleniumsails.com\/fr\/wp-json\/wp\/v2\/posts\/19362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/milleniumsails.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/milleniumsails.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/milleniumsails.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/milleniumsails.com\/fr\/wp-json\/wp\/v2\/comments?post=19362"}],"version-history":[{"count":2,"href":"https:\/\/milleniumsails.com\/fr\/wp-json\/wp\/v2\/posts\/19362\/revisions"}],"predecessor-version":[{"id":19562,"href":"https:\/\/milleniumsails.com\/fr\/wp-json\/wp\/v2\/posts\/19362\/revisions\/19562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/milleniumsails.com\/fr\/wp-json\/wp\/v2\/media\/18348"}],"wp:attachment":[{"href":"https:\/\/milleniumsails.com\/fr\/wp-json\/wp\/v2\/media?parent=19362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/milleniumsails.com\/fr\/wp-json\/wp\/v2\/categories?post=19362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/milleniumsails.com\/fr\/wp-json\/wp\/v2\/tags?post=19362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}